Bauer Media has named Amber Robinson as the new General Manager of the beautyheaven Group.

Amber is a digital leader with over 17 years experience in online strategy, social media, journalism and digital communities. After leading the Essential Parenting website network at Fairfax Media for 6 years, most recently Amber was responsible for key accounts at social media agency and web analytics start-up Digivizer, including a stint as Digital Lead for Microsoft’s Australian subsidiary.

Michael Fuyala, Bauer Media’s acting general manager of Digital Publishing said: “Amber’s track record in digital media makes her the perfect lead for beautyheaven, Beauty Directory and Trial Teams. With Amber as GM, the network will focus on elevating video content and developing bespoke sales integrations for advertisers.”

Amber added: “I’m so excited to have joined the beautyheaven group. We have an incredibly dedicated community who have contributed over 250,000 reviews to the site. I look forward to developing new ways to grow our audience and help drive beauty purchasing decisions. This deeply engaged community lends itself to a variety of brand integration and commercial opportunities which we’ll be rolling out in 2018 – it’s going to be an exciting year.”

beautyheaven is Australia’s biggest and most comprehensive beauty review database. Combining user-generated content and the best in beauty and health editorial, beautyheaven.com.au reaches over 2 million page views every month. Beautyheaven’s 2017 readership survey, found that 95% of respondents said that they felt the reviews on beautyheaven were credible and trustworthy.