Posted 27 February 2024 in Uncategorized
Are Media, the leading omnichannel content company for women, continues to grow its connection to Australians, with the new Roy Morgan readership numbers revealing its print magazines grew their readership year-on-year for the sixth consecutive quarter.
The combined average issue readership of Are Media’s print brands increased 4% year-on-year in December 2023, versus the total print market increase of 3.6% year-on-year, to now deliver an average of 6.04 million readers a month.
Are Media Chief Executive Officer, Jane Huxley, said:
“As we enter our sixth consecutive quarter of year-on-year growth, it is abundantly clear that the power of the magazine medium is being embraced by Australian women.
“The fact more women across every life stage are taking the time to read our magazines is something we never take for granted. Magazines have a remarkable ability to connect with women and to influence, inform and inspire, turning connection into action through our audiences of intent. In uncertain times, magazines also offer the luxury of escape.
“We continue to be focused on supercharging our omnichannel brands, powered by content and shopping experiences we know Australian women love,” she said.
Better Homes and Gardens retained its crown as the most-read paid print magazine in Australia, with 1.83 million readers (average issue), up 8% year-on-year.
The Australian Women’s Weekly saw a 3% year-on-year increase, to 1.3 million. The leading weekly women’s entertainment magazine, Woman’s Day, grew 3% year-on-year to 792,000 readers, while marie claire saw a 9% jump year-on-year to 289,000 readers.
In the homes category, Home Beautiful was the company’s second fastest growing brand, up 40% year-on-year to 410,000 readers, and Australian House & Garden increased 12% year-on-year to 688,000 readers.
Inside Out grew 11% year-on-year to 135,000 readers and Country Style increased 3% year-on-year to 190,000, while Australia’s favourite television magazine – TV WEEK – grew 1% year-on-year to 383,000 readers.
In the food category, Australian Gourmet Traveller was up 5% year-on-year to 221,000 readers and Diabetic Living was up 11% year-on-year to 275,000 readers.
Are Media – where connection ignites intention
Source: Roy Morgan Single Source Australians 14+ (January 2023 – December 2023 based on Average Issue Readership (AIR)
*Source: Reach is based on a four-week schedule using Roy Morgan Single Source Australia for All People 14+, 12 months to December 2023 vs December 2022.