Are Media has launched its first-ever beauty and parenting Summer Essentials product boxes, as part of the content company’s strategic focus on ecommerce.

The boxes, available for purchase via Are media’s leading ecommerce destination, Hard to Find, sees the company leverage the strengths of its omnichannel brands in the direct to consumer space.

The first three boxes, released just in time for the festive season, feature products designed to appeal directly to the company’s extensive parenting and beauty network. Are Media’s beauty network has 165,000 members, more than 450,000 review and 250,000 monthly users. The Bounty parenting network has 148,000 members, more than 5,000 reviews and 250,000 monthly users.

Major sponsors of the inaugural boxes include beauty providers Clemence Organics, Plunketts Pharmaceuticals, Tribe Skincare, and Hair Capsule, and parenting brands Meeraboo, Aaina & Co, Ninja Mama, and Kakadu Plum Co, among others.

The brand partners have supplied approximately 500 products each to include in the boxes, that will be featured in a product package integration across the entire Are Media network with print, social and digital campaigns, including beautyheaven, Bounty, BEAUTYcrew, Marie Clare, Woman’s Day, Who, New Idea, Take 5, TV Week, Elle and Now to Love.

Hard to Find Founder, Erica Stewart said the boxes present exciting opportunities for both consumers and brands:

“Our significant community of more than 300,000 beauty and parenting members, plus the millions of female consumers we reach through the wider Are Media network, are looking for new product recommendations that are seasonal, on-trend and that feel like a gift-to-self. They also rely heavily on our trusted experts to deliver product offerings in-line with their needs,” she said.

“These audiences really provided us with the opportunity to launch our exclusive shopfronts on Hard to Find, and to offer physical boxes for users to enjoy the latest and greatest products……. For brands, it’s an opportunity to have their products integrated into a large and engaged audience.

“In 2023, we will be rolling out extensive gifting and product placement opportunities, creating custom quarterly boxes that really tap into the wants and needs of our audiences.”

The Parenting Summer Essentials box and two Beauty Summer Essentials boxes contain a range of beauty and parenting must-haves, including jewellery, eye masks, discount vouchers, skincare goodies, product samples and more, and are available now from Hard to Find.

PARENTING SUMMER ESSENTIALS BOX

https://www.hardtofind.com.au/268373_bounty-summer-essentials-box

RRP $129 + free shipping AUS wide (valued at over $370)

Aaina & Co:Various bracelet designs in gold, rose gold & silver
Dashdu: Medium Felt Dinosaur
Created by Zoe: Mother Print
Kakadu Plum co: Kakadu Plum Powder
Meeraboo: Australian Summer Collection/ Reed Diffuser Bundle
Mindful and Co Kids: Yoga Memory Game or Gratitude Mail or Yoga Snap Game
New Age Walls: Citrus Print or Discount Flyer
Planner Peace: Rainbow notepad
Porter Green: FEGG unbreakable silicone wine glass stemmed or stemless
Eve eco baby: $25 Gift Card
Wanderluxe sleepwear: Cotton Modal Eye Mask in 3 possible patterns
Bare Love: Reusable bamboo nursing pads in 4 possible patterns
Ninja Mama: Peri Bottle and Postpartum Underwear

BEAUTY SUMMER ESSENTIALS BOX

https://www.hardtofind.com.au/store/beauty-crew

RRP $129 + free shipping AUS wide

Box One (valued at over $500)

Cosse Lemon Verbena Hand Wash
Saltie Soul Sunnie Day Aloe Vera Spritz
Le Mack Beauty Jar Hydro Therapy Face Cleanser
Clemence Organics 2 in 1 Face Exfoliant Mask
Bee One of a Kind Queen Bee Lip Tint
The Essential Kit Women’s Essential Kit
Prints by Zoe Self Love Print
Mila Effie Candles Tin Candle
Aussen Skin Elderflower Refreshing Mist
Plunketts Rose Hand Cream
Suvana Lip Balm
Hair Capsule Shic Sustainable Shower Cap
Tribe Skincare Daily Moisturiser
Cancer Council Serum SPF 50+ – Sample
Mystery selection of BEAUTYcrew editor picks

Box Two (valued at over $500)

Cosse Lemon Verbena Hand Wash
Saltie Soul Sunnie Day Aloe Vera Spirtiz
Le Mack Beauty Jar Sugar Lady Body Scrub
Clemence Organics 2 in 1 Face Exfoliant + Mask
Bee One of a Kind Repair Lip Salve
The Essential Kit – Women’s Essential Kit
Prints by Zoe Self Love Print
Mila Effie Candles Room Mist
Aussen Skin Cream Cleanser
Plunketts Rose Hand Cream
Suvana Lip Balm
Hair Capsule Shic Sustainable Cap
Tribe Skincare Hydration Daily Moisturiser
Cancer Council Serum SPF 50 – Sample
Mystery selection of BEAUTYcrew editor picks

-ENDS-