ARE MEDIA SHINES WITH 5.9 MILLION READERS A MONTH

Are Media, Australia’s leading omnichannel content company for women, is the star performer in the new Roy Morgan readership numbers, with strong growth across its print magazines.

The combined readership of Are Media’s print titles rose 10% in the June 2023 quarter versus the previous corresponding period in 2022 – to an average of 5.9 million readers a month – compared with a total market increase of 4%. That represented the fourth consecutive quarter of readership growth for Are Media.

Better Homes & Gardens retained the title of the most-read paid print magazine in Australia, with 1.82 million readers (average issue) in the June quarter, up 16% on the June 2022 quarter.

Celebrating its 90^th birthday, The Australian Women’s Weekly saw a 10% year-on-year increase, to 1.33 million. The leading weekly women’s entertainment magazine, Woman’s Day, was up 14% to 827,000 readers.

Other entertainment titles also gained readers across the year, with TV WEEK up 21% to 413,000 and Who up 16% to 158,000. In the fashion and beauty category, marie claire jumped 35% year-on-year, to 306,000.

Are Media Chief Executive Officer, Jane Huxley, said: “We are really seeing a clear trend around offline media having a resurgence. I think this is directly connected to the overwhelming amount of content and connections that people deal with in a digital sense on a daily basis.

“Part of our growth is due to people feeling like they need a break from the ‘digital pressure and noise’ and to begin to enjoy content that inspires and informs in a deliberately engaged and analog way.”

In the food category, Australian Gourmet Traveller was up 23% to 224,000 and Cooking with The Australian Women’s Weekly saw an 18% increase to 113,000.

Better Homes & Gardens was not the only Are Media home magazine to add readers: Australian House & Garden grew 17% year-on-year to 673,000, while Inside Out was up 14% to 124,000.

Source: Roy Morgan Australian Single Source June 2023