Sponsorships

Are Media offers three cross-platform sponsorship display options to advertisers across desktop and mobile: Platinum, Premium and Classic.

Sponsorships provide advertisers 100% SOV of all the ad positions on the page and can be bought as a homepage or section buyout.

NB: Are Media sponsorship on Marie Claire and ELLE are sold and delivered on a fixed weekly rate. The number of sponsorship impressions delivered on Marie Claire and ELLE are not guaranteed.

Are Media sponsorship on brands other than Marie Claire and Elle are sold and delivered on CPM impression goal, not on a day/week rate. Any date ranges provided are estimates and may therefore vary.

ADVERTISING GUIDELINES

Below are the ad formats for each Are Media sponsorship option. Refer below to the Sponsorship specifications ‘Notes’ section for supported ad formats for each site.

Platinum Sponsorship:
Wallpaper (1920×1200) or (2174×1195)~, Billboard (970×250), Leaderboard (728×90), Halfpage (300×600), MREC (300×250) & Mobile Banner (320×50)

Premium Sponsorship:
Billboard (970×250), Leaderboard (728×90), Halfpage (300×600), MREC (300×250) & Mobile Banner (320×50)

Classic Sponsorship:
Leaderboard (728×90), MREC (300×250) & Mobile Banner (320×50)

Platinum Sponsorship - Specifications

Ad Type
Dimensions (px)
Max File Size
File Format
Wallpaper~
1920x1200 or 2174x1195
200KB (1920x1200) or 300KB (2174x1195)
JPEG, GIF, PNG
Billboard
970x250
80KB (HTML5)/100KB SHARED LIBRARY
JPEG, GIF, PNG, HTML5
Leaderboard
728x90
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Half Page
300x600
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Medium Rectangle (MREC)
300x250
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Mobile Banner
320x50
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5

Download templates below:

~ Refer to the below for the appropriate Wallpaper dimensions and templates for each site:

  • WordPress Wallpaper (1920×1200): Marie Claire, ELLE, Gourmet Traveller, Women’s Weekly, Women’s Weekly Food, Better Homes & Gardens, Home Beautiful, Homes to Love, Now to Love, New Idea, That’s Life, Who and Girlfriend.
  • Wallpaper (2174×1195): Beauty Heaven, Beauty Crew and Bounty Parents.
NB: key messaging MUST fall within the safe areas that are outlined in the templates.

Premium Sponsorship - Specifications

Ad Type
Dimensions (px)
Max File Size
File Format
Billboard
970x250
80KB (HTML5)/100KB SHARED LIBRARY
JPEG, GIF, PNG, HTML5
Leaderboard
728x90
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Half Page
300x600
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Medium Rectangle (MREC)
300x250
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Mobile Banner
320x50
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5

 

Classic Sponsorship - Specifications

Ad Type
Dimensions (px)
Max File Size
File Format
Leaderboard
728x90
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Medium Rectangle (MREC)
300x250
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Mobile Banner
320x50
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5

 

BUSINESS RULES

  • Are Media sponsorship on Marie Claire and ELLE are sold and delivered on a fixed weekly rate. The number of sponsorship impressions delivered on Marie Claire and ELLE are not guaranteed. Are Media sponsorship on brands other than Marie Claire and Elle are sold and delivered on CPM impression goal, not on a day/week rate. Any date ranges provided are estimates and may therefore vary.
  • All creative is to include a valid clickthrough that opens in a new tab or window
  • Consider other ad placements that will serve alongside the wallpaper and the amount of logos and call-to-action’s in place
  • Creative specifications can change at any time. Always refer to the Are Media Web Site prior to developing creative. For complete guidelines, please click here

DEADLINES & DELIVERY

  • Are Media sponsorship on Marie Claire and ELLE are sold and delivered on a fixed weekly rate. The number of sponsorship impressions delivered on Marie Claire and ELLE are not guaranteed. Are Media sponsorship on brands other than Marie Claire and Elle are sold and delivered on CPM impression goal, not on a day/week rate. Any date ranges provided are estimates and may therefore vary.
  • Creative must be delivered at least 5 business days prior to campaign go live date.
  • 3rd party creative must be live when submitted to allow adequate testing.
  • Failure to provide creative within these turn-around times may delay campaign start times.
  • All rich media ads are required to be served via a third party. Are Media accepts most third party ad servers; please consult with your Are Media Campaign Manager for confirmation.
  • All rich media ads are subject to testing.

For more support, contact your Are Media representative.

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