Celtra empowers agencies and brand leaders with the leading creative technology for data-driven brand display advertising across all screens.

Are Media support both the Celtra Mini Scroller and Celtra Interscroller ad formats.

NB: Clients require their own Celtra account in order to build ads and supply Are Media ad tags for Celtra ad formats. Are Media cannot build Celtra ads on behalf of clients.

Miniscroller

The Miniscroller is a creative ad format that automatically adapts the size of the creative to the device in which it’s displayed. The Miniscroller creatives are revealed through a gap in the publisher content.

Interscroller

The Interscroller ad format allows advertisers a friendly less intrusive way to display a full screen interstitial. The Interscroller will allows dynamically adjust to the full current height of the view port.

Miniscroller

• Click-through URL should be for a page that is optimised for a mobile browser.

Interscroller

• User should only have to take a maximum 3 swipes of the screen in order to scroll past.
• Video must be in MP4 format and 9:16 aspect ratio.
• Clickthrough URL should be for a page that is optimised for a mobile browser.

CREATIVE CONSIDERATIONS

• All creative is to include a valid click-through that opens in a new tab or window.
• Can contain animation/video: 30 sec max duration.
• Creative specifications can change at any time. Always refer to the Are Media Web Site prior to developing creative. For complete guidelines, please click here.

DEADLINES & DELIVERY

Creative must be delivered at least 5 working days prior to campaign go live date.

Creative must be built in Celtra’s online AdCreator tool.

Failure to provide creative within these turn-around times may delay campaign start times.

All rich media ads are subject to testing.