Surrounding Display Ads

ADVERTISING GUIDELINES

Commercial Content packages, such as Advertorials and Native Articles, include 100% share of voice of the display ads to surround the article page.

The surrounding ads will run for the campaign duration. These durations are:

  • 4 weeks for small packages
  • 6 weeks for medium or large packages
  • 8 weeks for extra large packages

NB: The numbers provided for surrounding media are estimated impressions only, they are NOT guaranteed.

SPECIFICATIONS

Ad Size
Dimensions (px)
File Size
File Format
Billboard
970 x 250
80KB
JPG, GIF, PNG, HTML5
Medium Rectangle
300 x 250
40KB (gif)/80KB (HTML5)
JPG, GIF, PNG, HTML5
Mobile Banner
320 x 50
40KB (gif)/80KB (HTML5)
JPG, GIF, PNG, HTML5

Please also provide a click-through URL (CTL) for all of the above

BUSINESS RULES

  • All creative is to include a valid clickthrough that opens in a new tab or window
  • Creative with a white background must include a 1px solid border
  • Can contain animation and loop twice (play through 3 times)
  • Creative specifications can change at any time. Always refer to the Are Media website prior to developing creative. For complete guidelines, please click here

DEADLINES & DELIVERY

  • Creative must be delivered at least 5 business days prior to campaign go live date.
  • 3rd party creative must be live when submitted to allow adequate testing
  • Failure to provide creative within these turn-around times may delay campaign start times

For more support, contact your Are Media representative.