THE CHALLENGE

The Body Shop wanted to stand-out among the Christmas Gift clutter and needed a campaign that could drive awareness of its positioning as an all-encompassing gift destination.

The Customer

Through its stable of magazine brands, Are Media has major influence during the Christmas gifting period as well as audiences who are passionate about Christmas content. Are Media knows how to turn Christmas gifting decision makers into buyers.

• One in two women agree that when they are looking for Christmas gifts for others, they often find things for themselves
• 35% love buying presents for others and admit they put a lot of effort into gifts
• One in four agree that discounts and offers are important deciding factors in what gifts to buy at Christmas

Connection Insight

Are Media research found 49% of Australian women buy beauty products as gifts for Christmas, but are time poor and are looking for a one stop destination for all of their Christmas buying needs.

THE SOLUTION

Are Media needed to put The Body Shop at the top of consumer’s consideration set during the Christmas period, driving traffic into stores by directly engaging the Are Media audience with unique and exclusive beauty offers.

The idea: 24 Wild Days of Christmas

24 Wild Days of Christmas provided unique and engaging opportunities for consumers. The campaign leveraged Are Media’s trusted and credible editorial voice with a bespoke interactive advent calendar that gave away daily prizes and vouchers to claim in-store.

How it looked

The bespoke 24-day advent calendar was built for desktop and mobile and called on native and social content to drive traffic to the execution.